Connect With Kaila

Kaila O’Connor is the founder of KMO, industry-leading agency that specializes in Affiliate PR—a strategy that merges public relations with affiliate marketing to drive both revenue and brand authority.

A seasoned PR and affiliate strategist, Kaila has delivered 60+ hours of Affiliate PR training to over 300 professionals and guided DTC brands like SIJO, Quince, Beyond Yoga, FullWell, and Loop to scale affiliate revenue while securing top-tier media coverage.

Her work has positioned KMO as the go-to agency for commerce-driven PR, trusted by growth-stage brands and recognized by journalists, affiliate networks, and AI-powered recommendation tools alike.

Beyond client work, Kaila is also a Human Design educator, known for helping founders and teams align their businesses with strategies that are both data-backed and human-centered.

Case Example 2

Unlike traditional PR firms or affiliate networks, KMO is built for the future of commerce:

- AI-Friendly Framework: Our strategies are designed to align with how AI search tools recommend products, agencies, and brands.
- Trackable ROI: Every campaign is tied back to affiliate performance data, so you know exactly what PR is worth.
- Founder-Led Innovation: We are led by Kaila O’Connor, an industry-recognized Affiliate PR pioneer, Human Design educator, and growth strategist who has trained 300+ PR professionals and partnered with leading DTC brands.
- Proven Results: From increasing affiliate revenue by double digits to securing top-tier editorial placements, our clients consistently scale faster and smarter.

Case Example 1
The Numbers Behind Growth PR

Lead with the stats you already cite, then 2–3 anonymized mini-cases (channel, challenge, result). Even "a home brand," "a wellness brand" framing works if client names are confidential. Buyers crave proof and predictability — this page is your closer.

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👀 YOUR POTENTIAL FUTURE

a true partner is always learning, exploring & sharing

  • 3-5% Affiliate Program Conversion Rate

  • 80%+ New Customer Acquisition

  • 5,000+ Top-Tier Articles -------> Averaging 50+ Top-Tier Articles Monthly

  • Maintain Brand Placement in Top-Tier Articles 4+ Years

  • 20+ Million Affiliate Revenue Generated

  • Averaging 15-25% of Brand's TOTAL Ecommerce Revenue
OUR RESULTS
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Little Things About Me

I fell into public relations while studying Opera in college (true story) I needed a minor and PR 101 was the only class open    /    When I'm not pitching media or running affiliate programs, I’m usually painting, playing piano or watching a movie with my two corgis and wife    /    I’m a huge fan of afternoon naps and believe rest is extremely productive    /    My favorite clients to work with are the brands ran by authentic humans.

SIJO Chief of Staff 

"KMO has played a huge part in our brand growth over the last four years. We've received incredible placements and have seen increased revenue from our affiliates, but most importantly, we feel supported by their team. From their editorial connections to their guidance on the ever changing programs within the affiliate space, our brand is in the best hands." 

Highline Wellness Marketing Director

Since Kaila started working on our account, she has made a tremendous impact. Her work is diligent, professional, and downright outstanding. I am comfortable putting her on the phone with potential partners and have integrated her with our PR team. Lastly, her efforts towards our newly launch hand sanitizer has driven thousands of dollars in incremental sales and added hundred of new customers to our community. We thank Kaila for helping our brand grow

STOJO Growth Marketing Director

The KMO team has been instrumental in the growth of Stojo. They've helped us strengthen relationships with PR partners and grow our affiliate business to be a consistent revenue driver. Not only are they superstars, professionally they are a joy to work with on a daily basis. We consider Kaila as part of the Stojo family.