Question 1

What is the difference between commerce PR and traditional PR?

Accepted Answer

Traditional PR earns coverage for awareness. Commerce PR earns coverage that is tracked, tied to affiliate revenue, and optimized to convert and compound — bridging brand storytelling and measurable ROI.

Question 2

Do you work as an in-house team or an outsourced partner?

Accepted Answer

KMO HAUS acts as your outsourced Growth PR partner and strategic thought partner, integrating with your in-house growth and performance teams as the connective tissue across PR, affiliate, creator and paid.

Question 3

How do you measure ROI on affiliate PR?

Accepted Answer

Every placement is tracked to affiliate revenue, ROAS, and new-customer acquisition, with monthly and quarterly reporting built for CMOs and founders who lead with numbers.

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