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Good SEO = GOOD GEO
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Pitch editors like investors
Human Design for PR success
THE Evolution of PR
Human Design tips for your career
How Brands can Scale Using Pinterest
PR As growth Channel
Substack by Kaila O'Connor
In My Student Era
“In My Student Era” is a newsletter where Kaila O'Connor shares what she's actively learning—while I’m still in it. Not after the fact. Not once it’s polished. Not once it’s packaged into a framework. But in real time—while I’m testing, questioning, unlearning, and rebuilding how this industry actually works.
April 23, 2026 by Kaila O’Connor | "In My Student Era" Substack
AI / GEO / SEO
(Please read this) if you think "SEO is dead"
What I’ve mainly been seeing lately are people pitching GEO as this shiny new evolution that DTC brands must adopt to stay visible in ChatGPT, Perplexity, and Google’s AI Overviews.
The tone always sounds urgent, but if I’m listening to my intuition here - it’s mostly a distraction.
The Technical Reality
A “duh” that I must start with…. you do know that LLMs don’t come up with answers out of thin air, right?!
April 28, 2025 | Martech Record Agency Speaker Series
PR / Affiliate Marketing
A Convo w/ Martech Record:
The Evolving Role of PR
The Evolving Role of PR
Kaila's background in B2B and PR put her in a unique position to evaluate the rapid changes content and commerce are currently seeing in the market.
Nov 4, 2024 by Kaila O’Connor | PRNet Byline
Human DEsign
Use Human Design to Work Smarter in PR
Do you ever feel out of sync with your work environment, or even struggle to find joy in your daily tasks? Kaila did––until she started to understand Human Design. Kaila reveals how recognizing your energy type can enhance your approach to work and relationships. She delves into the nuances of these different modes, offering practical strategies for navigating your PR career. Read on to learn how embracing your unique energy can lead to greater fulfillment and effectiveness in your professional life.
Dec 3, 2024 by Kaila O’Connor | Martech Record Byline
Affiliate PR
How-To Pitch Commerce Editors Like Investors
PREVIEW: I remember - true story - being asked January 2022 by the OG affiliate manager at Conde Nast to be a guest lecture for her ongoing full editorial team meeting. I was asked to share insights on the timeline and process required for DTC brands to get onboarded on an affiliate program. Why?
Jan 24, 2025 by Kaila O’Connor | Martech Record Byline
Affiliate PR
How PR Evolved Into A Growth Marketing Channel
PREVIEW: This shift has not only redefined PR’s role but also provided brands with measurable and scalable opportunities to drive revenue leveraging metric-focused PR strategies. Let’s explore how this transformation unfolded and why it matters for modern marketers and PR professionals.
Jan 31, 2025 by Kaila O’Connor | Martech Record Byline
Growth Marketing
How DTC Brands Should Use Pinterest to Scale
E-commerce Business
PREVIEW: As a result, I found the following statements to be true:
1) DTC brands often overlook Pinterest as the forgotten social child.
2) DTC brands often don't create a separate content strategy and resort to reposting content from IG/TikTok.
Nov 8, 2024 by Kaila O’Connor | "In My Student Era" Substack
Human Design
Human Design Tips for Your Career
PREVIEW: Your Energy Type specifically provides you with insight into: What and How you were born to "do" life and work. How you feel when you use your energy correctly (signature theme) and when you don’t (not-self theme). The most effective way for you to make things happen.